Victorinox European Launch Day, New Bond Street, London

European launch of Victorinox Secure, and Victorinox Presentation Master on 25th March 2010, at Victorinox's flagship store in New Bond Street, London.

All photographs courtesy of Victorinox

Passerby walks past Victorinox shop on day of launch

Victorinox Presentation Master being carried in by security

Charles Elsener introduces the Victorinox Secure and Victorinox Presentation Master to journalists and guests

Martin Kuster the designer behind the new products talks about the technology utilised in the new devices

Charles Elsener having his photo taken in the store window

Charles Elsener with Victorinox Presentation Master

Visitor taking photo of Presentation Master

Hackers attempting to win $100,000...

... with tough competition